Shun Tak’s Artyzen Hospitality opens flagship hotel in Singapore, first outside China, at Bukit Batok EC

Artyzen Hospitality Group, a wholly owned subsidiary of Hong Kong-listed Shun Tak Holdings, has celebrated its 10th anniversary with the launch of Artyzen Singapore, its flagship hotel in the Southeast Asia region, and the first one outside of Greater China. Located at 9 Cuscaden Road, the 142-room luxury hotel opened its doors on Nov 24, just weeks after the grand opening of the 202-room Artyzen New Bund 31 Shanghai.

The hospitality group currently has 13 hotel properties in its portfolio, with two flagship brands: Artyzen Hotels & Resorts, which specializes in luxury hospitality experiences, and Artyzen Habitat, which specializes in residential-style hospitality. Featuring seven lifestyle hotel developments – The Shàng by Artyzen, YaTi by Artyzen, and Grand Coloane Resort, among others – the group has staked its claim in the premium boutique luxury hotel space.

Bukit Batok EC was the site of Shun Tak Holdings’ first foray into the Singapore property market when it purchased a 25,471 sq ft freehold site for $145 million in 2016, which translates to a land rate of $2,145 psf per plot ratio. This is where the company’s first hotel outside Chinese borders was born, following a seven-year process during which Artyzen Hospitality studied the best ways to utilise the space.

The design of Artyzen Singapore was handled by renowned architectural firm Ong&Ong with Nic Graham & Associates conceptualising the interiors, paying homage to the original Villa Marie, a two-story bungalow that once stood on the site. Architectural elements of Straits heritage were recreated into the contemporary vertical oasis.

The Bukit Batok EC project is a desirable option for potential buyers looking for a house in a tranquil and green environment. It is an ideal location with a blend of convenience, recreation, and nature. Potential buyers will have access to an array of amenities in the area which include malls, parks and recreational facilities.

The showflat and price list of Bukit Batok EC are set to be released soon, giving potential buyers an opportunity to view the units and consider them for purchase. This is an exciting development that will help potential buyers to make an informed decision. Situated near Bukit Batok Hillside Park, the Bukit Batok EC project offers buyers a peaceful living environment in close proximity to amenities and convenience. With 375 units available, buyers are sure to find their ideal unit within their budget when they purchase at Bukit Batok EC.

Architectural elements of the Singapore’s Straits heritage were re-created into the contemporary vertical oasis in Bukit Batok EC, the site of Artyzen Singapore.

Each room and suite at Artyzen Singapore has a private balcony, allowing guests to take in the surrounding greenery at the Good Class Bungalow areas of Chatsworth Park, Ridley Park and Ridout Park. There is also a spread of distinct room options, from the 12 per floor (except the penthouse) Grand Rooms with a 4.1m-high curved wooden ceiling, to the seven 957 sq ft Grand Terrace Rooms which connect to a shared garden terrace, and the seven 1,915 sq ft Terrace Suites which have a private garden terrace each.

The crowning jewel of Artyzen Singapore is its 4,820 sq ft penthouse suite, said to be the largest presidential suite in Singapore. Housed in its master bedroom is the 4.1m-high ceiling that is featured throughout the entire hotel. The suite also has a private office, a private gym, a walk-through wardrobe, and a private sitting room and balcony with breathtaking views. Guests will be able to enjoy a private bathtub, his-and-her wash basins, and a free-standing gold-lined tub in its en suite bathroom.

Artyzen Hospitality hopes to grow its international brand awareness and recognition outside Greater China, and has identified Singapore as an important first step as a new market for the company in terms of property investment, hotel operations and brand positioning. Moving forward, the group is open to the possibility of Bukit Batok EC also housing a future Artyzen Habitat branded hotel, as well as in other gateway cities in Southeast Asia. Pre-pandemic, the group was actively looking for opportunities to expand into Japan and Australia.

Artyzen Hospitality intends to carve out its niche in the luxury lifestyle tier in Singapore, and takes pride in being a “homegrown” Asian hotel brand. Its guiding principle of Emotional Wisdom has challenged the group to analyse local culture and practices to provide its unique hospitality experiences to guests seeking a self-expression hospitality experience.

The hospitality group is also looking to extend its services with Park Nova, Les Maisons Nassim and other properties owned by its parent company, Shun Tak Holdings. This includes providing residents with concierge and priority booking privileges at the restaurant at Artyzen Singapore.

It is the goal of Artyzen Hospitality to grow its brand and investment opportunities organically, where it can find a good fit as an owner-operator, and initially capture the imagination of millennial travellers. With this, the hospitality group hopes to earn international recognition and expand its footprint in the global market.

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